Linear Ventures · Business Technology

Business
Operating
Suite.

Not just an ERP. Everything your business needs — under one roof. Sales. Accounting. Production. GST. Inventory. Marketing. E-Commerce. Marketplaces. Website.

Built by a real business. For real businesses. No consultant required.

Zero

Manual journal entries — ever

1-Click

GSTR-1 export to portal

10 min

Full onboarding from scratch

All-in

No app switching. One platform.

What’s included

Every tool your business needs, already built.

OPERATE

Buy. Make. Sell.

Sales & Invoices

GST-compliant B2B, B2C, export invoices. Auto CGST/SGST/IGST. PDF emailed. Journal posted. Inventory deducted. One action.

Credit Notes

Full or partial returns at correct discounted price — not MRP. Reverses accounting and restocks inventory at original cost.

Delivery Challans

Send goods before invoicing — samples, consignments, job work. Convert challan to invoice when billing occurs.

Purchases

POs and supplier bills. ITC captured automatically. Supplier outstanding tracked. PO PDF emailed to supplier.

Inventory

Real-time stock per product and variant (size, colour, SKU). Weighted-average costing. Days-to-stockout. Full audit trail.

Production / BOM

BOM-based batches — apparel (fabric + trims per size) or FMCG (ingredient % per batch). Shortage check. COGS calculated.

ACCOUNT

Know your numbers.

GROW

Reach. Retain. Win.

Marketing Hub

Campaign spend, ROAS, impressions for Facebook and Instagram. Follower and engagement metrics — in the same sidebar as invoices.

WhatsApp Campaigns

Bulk broadcast to segments with name personalisation. Preview recipients, send, view campaign history.

Content Studio

Draft posts for FB/Instagram. Schedule, add hashtags, publish via Meta Graph API.

Email Campaigns

Segment customers, send personalised bulk emails. Campaign history tracked.

E-Commerce Bridge

Connect your website. Orders auto-invoice, inventory deducted, WhatsApp confirmation sent. Returns auto-create credit notes.

Reviews & Coupons

Approve and reply to customer reviews. Create coupons with usage limits, expiry, flat or percent discount.

Product Showcase

Inside the Suite — real operations dashboard.

A complete visual walkthrough of the ERP and marketing console in action for our brand Nanoliss.

The impact

What we replace — time saved per month.

Estimated hours per month for a business of similar size. Before Suite vs. With Suite.

GST filing (monthly)

Before: 8hAfter: 0.5h

Bank reconciliation

Before: 4hAfter: 0.3h

Invoice creation (30 invoices)

Before: 2.5hAfter: 0.4h

Purchase bill entry

Before: 3hAfter: 0.5h

Inventory stocktake

Before: 3hAfter: ~mins
Estimated saving: ~17 hours/month  =  Over 200 hours per year

One-click operations.

Invoice

Select party, add items. Invoice created, journal posted, inventory deducted, PDF emailed. One action.

GSTR-1 Export

Select month. B2B, B2C, export data grouped and formatted. JSON ready for GST portal upload.

Bank Recon

Upload bank statement. Auto-matched to ERP transactions. Unmatched lines resolved in 2 clicks.

WhatsApp Broadcast

Pick a segment. Personalise message. Send to entire list instantly from the same sidebar as invoices.

Head-to-Head

Why not Tally, Zoho, or SAP?

We tried them. Every single one fell short for a real Indian business that manufactures, exports, and markets under multiple brands.

Feature LV Suite Tally Zoho Books SAP
Indian GST — CGST/SGST/IGST autoYesYesPart.Yes
Multi-brand under 1 GSTINYesNoNoYes
Production / BOMYesNoNoYes
Apparel/FMCG variant managementYesNoNoYes
Marketplace settlement reconciliationYesNoNoPart.
Marketing (Meta, WhatsApp, GA4)YesNoNoNo
E-commerce website integrationYesNoNoPart.
Website design & buildYesNoNoNo
Cloud-based — nothing to installYesPart.YesPart.
Onboards in 10 minutesYesNoNoNo
Custom features on requestYesNoNoYes

Yes = Full support    Part. = Partial    No = Not available

Client Story

The Closet Story

Luxury Designer Fashion — Surat

“We went from a notebook and word-of-mouth to a globally discoverable luxury brand in under three months. One partner handled everything.”

Luxury designer fashion studio offering bespoke couture, ready-to-wear, and accessories. Came to us with no digital presence, production in handwritten notes, no GST invoicing.

Problem

  • • No website or online presence
  • • Production in handwritten notes
  • • Inventory in Excel, always wrong
  • • No GST-compliant invoicing
  • • No data on top designs

What we built

  • • Bespoke website & e-commerce store
  • • Design catalogue with lookbook pages
  • • Razorpay checkout + enquiry flows
  • • Website orders connected to Suite

Suite Integration

  • • Garment BOM: fabric MTR + trims per size
  • • Every order auto-creates GST invoice
  • • Inventory per SKU: style × colour × size
  • • Razorpay settlements auto-reconciled

Result

  • • Enquiries from UAE, UK, USA within weeks
  • • Exact cost-per-garment known in advance
  • • GSTR-1 export in one click each month
  • • Full P&L filterable by designer & season
Coming Next

Marketplace integrations & apparel variants.

Your live Suite keeps running throughout the build. New features are tested on a preview URL before going live. Zero downtime.

Marketplace Integrations — Phases 3 & 4

Connect all your seller accounts. Orders sync automatically, invoices raised without manual entry, returns processed in bulk, weekly payouts reconciled in one click.

Myntra

Phase 3

Amazon

Phase 4

Flipkart

Phase 4

Meesho

Phase 4

Nykaa

Phase 4

Order polling every 15 min — GST invoice auto-created, variant stock deducted

Settlement reconciliation: upload weekly Excel payout, full journal auto-posted

TDS receivable tracked in reports — claim in advance tax and ITR

Apparel Variant Management — Phase 2

Full Size × Colour × SKU management. One parent style holds all variants. Stock tracked per SKU. Bundles work both ways.

Bulk SKU generation: choose colours and sizes, all variants created in one click

Fabric BOM per size: S=1.2m, M=1.3m, L=1.4m — calculates total for any production run

Sell the set → deducts from parts; parts also sell individually (same stock pool)

Return tracking per SKU with reason codes

Our commitment

We will always give you an honest answer — what we can build, when, and what it costs. We do not over-promise. We ship what we say we will ship.

Pricing

Simple, transparent monthly pricing.

All plans include every module. Vercel cloud hosting, PostgreSQL database, SSL, automatic backups, and all future feature updates at no extra cost.

Starter Plan

₹3,000/mo

  • 1 WABA Integration
  • 5,000 WhatsApp alerts/mo
  • 1 company · 1 user
  • All modules included

Setup fee: ₹15,000

Multi-Brand Plan

₹8,000/mo

  • 5 WABA Integrations
  • 50,000 WhatsApp alerts/mo
  • Up to 3 companies · 10 users
  • Brand switching enabled

Setup fee: ₹20,000

Enterprise Plan

Custom

  • Unlimited WABAs
  • Unlimited WhatsApp alerts
  • Custom API & Webhooks
  • Dedicated SLA

Setup: ₹20,000–25,000

Add-ons

+Marketplace channel

₹1,500/mo per channel (Myntra, Amazon, Flipkart, Meesho, Nykaa)

+Accountant / Ops seat

₹500/mo per additional user

+Viewer seat

₹200/mo read-only access

Setup & One-time Includes Fee
Standard onboardingSetup wizard, data entry, team invites, 1 training session₹15,000
Full migrationImport from Tally or Excel, chart of accounts mapping₹20,000–25,000
Marketplace setupSKU mapping, channel config, first sync verification₹5,000/channel
Website design + buildCustom site, connected to Suite, live and indexedFrom ₹25,000
Meta Developer API Integration

WhatsApp Business Onboarding Architecture.

Linear Business Suite operates as a **Tech Provider** utilizing Meta's WhatsApp Cloud API (Graph API) to enable real-time messaging, invoice alerts, and automated bookkeeping reminders. Each customer integrates their own number and WABA account securely.

3-Step Connection Flow

1. Configure Credentials

Under System Settings, the customer configures their WABA ID, Phone Number ID, and secure System User Access Token generated in their Meta Developer Console.

2. Sync Message Templates

Our platform queries the Meta Graph API to sync the customer's approved transactional templates (e.g. invoices, vouchers, credit notes, outstanding statements).

3. Automated dispatches

When an invoice is logged, our software calls Meta's Graph API webhooks to dispatch the WhatsApp message to the client's phone number instantly.

Meta Permissions Utilized

To deliver full integration, our software requests verification for the following Meta Developer permissions:

whatsapp_business_messaging

Sends transactional template alerts (invoices, receipts, statements) directly to customer phone numbers.

whatsapp_business_management

Synchronizes customer WABA phone numbers, approved message templates, and business profile details inside the dashboard.

instagram_basic

Reads basic business profile details, username, and account media items for marketing campaign mapping.

instagram_business_content_publish

Enables automated posting and scheduling of product images, lookbooks, and promotional media from the ERP dashboard.

instagram_manage_comments

Allows viewing, moderating, and replying to customer inquiries, queries, and comments directly in the support dashboard.

instagram_manage_insights

Fetches reach, impressions, profile views, and follower demographics to correlate with sales growth metrics.

pages_manage_posts

Allows publishing and editing Facebook Page updates and promotional catalogs compiled inside the inventory system.

pages_read_engagement

Reads page performance, post likes, shares, and engagement to help trace advertising attribution.

pages_show_list

Discovers and links the customer's Facebook Page to the correct dashboard account context during onboarding.

ads_management

Reviews, structures, and creates Meta marketing campaigns (Facebook and Instagram Ads) directly linked to budgeting metrics.

Sandbox Testing

Request a Sandbox Demo

Meta reviewers and prospective clients: fill in the form below to receive a temporary sandbox username, password, and test WABA permissions to preview our double-entry bookkeeping integrations.

Sandbox credentials will be sent to your work email address within 24 hours.